Contact Details

Department: ms

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Dr. Sadaqat Ali


Post Doctorate (Management) (2013 - 2014)

Gatton College of Business & Economics, University of Kentucky, Kentucky, United State of America

PhD (Marketing) (2008 - 2011)

Norwich Business School, University of East Anglia, Norwich, United Kingdom

MBA (Information Technology) (2003 - 2005)

Institute of Management Sciences, Kohat University of Science and Technology, Kohat, KPK, Pakistan

Lecturer (Nov, 2005 - June, 2011)

Management Sciences

Institute of Management Sciences, University of Science and Technology Bannu

Assistant Professor (June, 2011 - 26, 2021)

Institute of Management Sciences, University of Science and Technology Bannu

Assistant Professor (Oct, 2021 - Prsent)

Management Sciences

National University of Modern languages (NUML), Rawalpindi

Journals Publications

Year 2023

1. Fozia Alam, Naveed Saif, Muhammad Alam Khan, Sadaqat Ali (2023), “Personality attributes, selfie posting and university culture. Understanding the psychological underpinning mechanism”, International Journal of Knowledge and Learning. Vol. 16, No. 1, p 73-96. .

Year 2022

2. Saif, Naveed; Ali, Sadaqat; Shaheen, Imrab; and Ayaz, Salman, (2022), "Understanding librarian transformational and transactional leadership capabilities through the lens of students response while spending time in university library", Library Philosophy and Practice (e-journal). 6910.

Year 2021

Ali, S., Wu, W. and Ali, S. (2021), "Managing the product innovations paradox: the individual and synergistic role of the firm inside-out and outside-in marketing capability", European Journal of Innovation Management. https://doi.org/10.1108/EJIM-05-2021-0234.

Shahbaz Sharif, Mr, Dr Khurshed Iqbal, Muhammad Asif Munir, Kashif Saeed, and Sadaqat Ali. (2021). Librarian Behaviors, Students’ Personality and Academic Performance: A Case of Public Libraries. Library Philosophy and Practice (e-journal). 6235

5. Ali, S., Wu, W. and Ali, S. (2021), "Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry)", European Journal of Innovation Management, 25(4) p 1056-1091. https://doi.org/10.1108/EJIM-12-2020-0520.

6. Abul Waleed, Wisal Ahmad, Muhammad Farooq Jan, Sadaqat Ali, Awais Jamal Khattak and Aamir Nadeem (2021). The effect of team value diversity on team performance: The mediating role of relationship conflict and the moderating effects of organization citizenship behavior and leader-member exchange quality. Management science letters 11(8). p 2185-2194

Year 2020

Muhammad Arif, Wisal Ahmad, Sadaqat Ali, Sharif Ulah Jan, Masood Hassan, Shah Raza Khan and Adeel Rahim, (2020) Exploring the Dynamics of Individual Investor’s Behavior: A Case of Pakistan Stock Exchange, International Journal of Management, 11(12), pp 3471-3479

Saif, N., Mohammad, T.H., Ali, S., & Fazil, W. (2020). Laohavichien model of leadership and quality for Pakistan, what is and why it is important for SMEs. IBT Journal of Business studies.15 (2), 43-61.

Saif, N., Shaheen, I., Mohammad, T.H., & Ali, S. (2020). Neglected field of research related to job insecurity and outcomes in Pakistan. City University research journal. 10(2), 358-377.

Year 2019

Ali, S., Peters, L. D., Khan, I. U., Ali, W., & Saif, N. (2019). Organizational learning and hotel performance: The role of capabilities’ hierarchy. International Journal of Hospitality Management. 85(1), 1-12.

Khan, IU; Ali, S; Nawaz, HK, (2018). Market concentration, risk taking and efficiency of commercial banks in Pakistan: An application of the two-stage bootstrap DEA. Business & economic review. 10, 65-96.

Year 2015

Ahmad, W., Ali, S., Ahmad, A., & Ali, S. (2015) Impact of organization strategic orientation on organization competitive advantage: Mediating role of marketing capabilities, Science International, 27(6), 6287-6295.

Rehman, F., Javed, F.1., Hyder, S.I., & Ali, S. (2015) A Qualitative Approach to Analyze Marketing Communication Based on AIDA Model, Information Management and Business Review, 7(5), 44-54.

Year 2012/10

Ali, S., Peters, L., & Lettice, F. (2012). An organizational learning perspective on conceptualizing dynamic and substantive capabilities, Journal of Strategic Marketing, 20 (7), 589-607.

Ali, S., Peters, L.., He, H., & Lettice, F. (2010). Market based organizational learning, dynamic and substantive capabilities: An integrative framework, Journal of Strategic Marketing, 18 (5), 363-377.