Lead Generation Executive (Sep 2007 - Aug 2011)

Lead Generation

Global Info Tech

Bidding & Project Manager (Sep 2011 - Dec 2017)

Project Management

Smart Solutions

Lecturer (Aug 2018 - Jan 2021)

TMUC Islamabad

Lecturer (Jan 2021 - Jan 2022)

National University of Science & Technology

Lecturer (Feb 2020 - Till Date)

Department Of Management Sciences

National University of Modern Languages (Rawalpindi)

RESEARCH PUBLICATIONS

• Year 2022

RB Yawar, Dr Rauza, Aymen Habib “The role of labeling on customer buying decision making in low involvement products” Journal of ISOSS, Volume 8, pp 193-208, 2022

Dr Rauza, Rao Bakht Yawar, Ayman Habib, “Antecedents of Brand Personality: Brand Communication Playing the Mediating Role” Webology (ISSN: 1735-188X) Volume 19 2022

• Digital Marketing
• E-Business
• Political Marketing
• Social Media Marketing