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University Institute of Management Sciences Arid Agriculture University, Rawalpindi
Specialization in Export Channels Bahria University, Islamabad
Federal Urdu University of Arts Science & Technology, Islamabad
Gordon College/Punjab University, Pakistan
UBL Commercial Center Branch
UBL Fund Manager & Meezan Bank
National Defense University (NDU)
PMAS, Arid Agriculture University, Rawalpindi
Department of Management Science
Aarhus University, Aarhus, Denmark / Germany
Lahore Business School, University of Lahore
Journal of retailing and Consumer Services
January 2022
Year 2021
Exploring purchase intentions of non-certified organic food: An application of theory of planned behavior
Exploring consumer’s perception and preferences towards purchase of non-certified organic food: A qualitative perspective
Prospects and challenges in the development of organic food policies and practices in Pakistan : A marketing perspective
Understanding of Organic Food System Through Organic Food Competitive Model (OFCM)
. Export Performance through Effective Marketing Practices: An Investigation of Pakistani Exporting Firms